Friday, March 15, 2013

editorial design : the devil’s in the details

So how did you handle the most recent Mercury retrograde? Did you have cringe-inducing miscommunications and hopelessly uninspired attempts at creating work? This time around, I prepared for it. I let go of all expectations regarding my mind and the words that come from it, pampered myself, took care of a lot of important real-life changes, and before I knew it, Mercury is about to go direct again! It’s as if I needed a retrograde so I could step back and focus on the here and now instead of living in heady la-la-land.

Even though it’s been a bummer to not produce anything fruitful, I’ve had alarming and electrifying breakthroughs in analyzing the communication happening around me — The methods others use to express themselves, what people expect from me, how I can more effectively convey my own truth. I’ve realized that I have a bad habit of embellishment. I love the details. I often treat them as though they’re more important than the grand idea. I own a million rings and stupid jewelry doodads, but only one pair of jeans, for instance. It’s time for a change! The best ideas don’t need anything more than what they are.

As a typography-centric designer, it’s easy to lose focus in the details: captions, infographics, decorative elements, etc. Here are some examples of editorial design that allows the story to simply be. Letting content express itself is much harder than making it look good.

editorial design in Fast Company

editorial design in Ready Made

editorial design in Wired

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